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Lab

Digital Growth & Strategy.

A good business still needs people to find it. We plan and run the campaigns, social media and search work that help with that, and we stay involved as the business grows.

01

Brands we work with.

Local media

Iconic Bengaluru

Iconic Bengaluru is a page about the city: where to eat, what’s new, and places most people haven’t found yet. We built the content around a few themes people keep coming back for, like hidden gems and shopping streets, and made the posts easy to share with friends. That sharing is what brings new followers to a city page.

Iconic Bengaluru on Instagram: profile with themed highlights and recent posts
Restaurant

The Shallot Kitchen

The Shallot Kitchen serves biryani from two outlets in Bengaluru. Most people decide where to eat after watching a short video, so that’s where we put the effort. Once they reach the profile, both locations and the ordering link are right there.

The Shallot Kitchen on Instagram: profile with both outlets, ordering link and food videos
02

Mass campaigns.

Sometimes a business needs a lot of people to hear about it at once, for a launch, an event or an offer. For that, we go beyond the brand’s own page and run the campaign across creators, college pages and communities together.

  • We find creators whose followers are the people you want to reach, agree the details with them, and plan the posts so they go out around the same time.

  • We work with 10+ student and college pages across Bengaluru, including Christ Updates, DSCE Unofficial and UVCE ’27. They’re the quickest way to reach students, and we can pick colleges by area or by the kind of students you’re after.

  • When it makes sense, the campaign continues offline with campus events, stalls and posters. People who’ve seen you online recognise you in person, and the other way round.

  • We also set up partnerships with brands and communities that already reach your kind of customer: joint posts, shared offers, or a place at their events.

03

SEO.

Before most people call, visit or buy, they search. SEO puts your business in front of them at that moment, and unlike ads, it keeps working once it’s in place. It takes a few months to build up, and it gets stronger the longer you keep at it.

On Google Maps

Your Google Business Profile, map listing and reviews. This is what people see when they search for something nearby, and for most local businesses it’s the first thing to get right.

On your website

Pages that load quickly and work well on a phone, titles and headings that match what people actually type, and content that answers the questions customers ask before they get in touch.

Across the web

Mentions and links from directories and other trusted sites, which show Google your business is real and worth showing.

How it runs

To start

We look at how you show up today, find the searches that matter for your business, and fix whatever is holding the site back.

Then

We write and update pages for those searches and set up your Google listing properly.

Every month

We check where you rank and how many people are finding you, and keep adjusting from there.

04

Going online.

If your business already does well offline, going online shouldn’t mean starting over. We put a timeline together with you and work through it step by step, from how the brand looks online to launch day and the months after. You can talk to us at every stage.

  1. 01

    The timeline

    We agree what needs doing and in what order, so you always know what’s coming next.

  2. 02

    Your brand online

    Logo, website, Instagram and Google listing, made to look and feel like one business.

  3. 03

    Taking orders

    Online orders, bookings, WhatsApp or an enquiry form, whatever suits the way you sell.

  4. 04

    Telling people

    How people will hear about you: search, social media, creators, college pages or local communities.

  5. 05

    Launch

    Everything goes live together, with a campaign to get the word out.

  6. 06

    After launch

    We keep an eye on what’s working and help you decide what to do next.

Not sure where to start? Tell us about the business.

Start a project