01 / Kidswear · Full identity system
Cub & Co
Playful for children.
Clear for parents.
01
A colour for every kind of day.
13 approved pairs
Signature Cobalt
The same mark. A whole wardrobe of colour.
Choose a colour. Use arrow keys or drag across the swatches.
02
Three voices. One family.
Baloo 2 / Headlines
Small clothes.
Big adventures.
Figtree / Everyday words
Made for little people with big plans. Soft on skin, easy to wear, ready for whatever today brings.
DM Mono / Details
CC–001
[ size ] · [ colour ]
100% cotton
Made for play.
03
A little character, everywhere.
04
The first hello is an unboxing.
From the mailer to the care label. Bracketed fields stay ready for the business’s own details.
05
From a pocket to a feed.
